Intuitive experiences also signal to search engines that your site is valuable to users. An SEO audit is an important task that should be carried out regularly in order to maintain a good ranking in search engines. There are many benefits of SEO audits, including improved website visibility, increased traffic, and higher conversion rates. Commit to performing a link quality audit at least once a month for your campaign, even if your link building strategy is only a small component of your overall direction. Finding and removing one bad link can save you the pain of dealing with a ranking drop, and proactively keep your site’s domain authority rising over time.
Content freshness signals to search engines that your website is actively maintained and provides up-to-date information. Regularly updating content keeps it relevant and improves the user experience, especially in rapidly changing fields like technology or healthcare. They also prioritize enhancing the user experience and aligning with current search trends. Consider that approximately 15% of daily Google searches are entirely new. This highlights the constant demand for fresh, relevant content. Given Google’s 90% dominance of the global search market (AIO SEO Statistics), optimizing for its algorithms is paramount.
• Missing or empty titles/descriptions – these need to be written. Each page should have a unique title (50-60 characters ideally) and meta description (~155 characters) that include key terms and entice clicks. It’s been reported that over 33-34% of pages have missing meta descriptions which is a huge missed opportunity – don’t let your site be one of them. • In Google Search Console Coverage report, look at the valid vs. error vs. excluded pages. Pay attention to errors like “Submitted URL not found (404)”, “Duplicate without user-selected canonical”, or “Alternate page with proper canonical tag”.
Open the SEO audit template and follow along for this thorough checklist designed to drive better search visibility and ROI. Access rankings for any domain, sub-domain, URL and backlink index with the only SEO platform to offer unlimited competitive comparisons. Start with issues that have the biggest impact on your SEO and user experience. Your title tags and meta descriptions are your first chance to impress people in search results. Having a few toxic backlinks isn’t necessarily alarming, and it’s almost inevitable as your site grows.
From product pages to blog posts, you want to optimize your content for search engines and users to get the most value from it. That’s why our SEO checker takes a 360-degree look at your website’s content and its SEO. Discover whether your pages load quickly for users and search engine crawlers and receive recommendations for speeding up your website. Our free SEO Checker tool gives you a complete audit of your site’s current search engine optimization (SEO) performance and a custom report with all the details.
Dofollow vs. Nofollow Links: What You Need to Know
Resolving crawl errors early ensures your site is fully accessible to search engines and sets the foundation for everything else in your audit. You can also check all backlinks pointing at your site with metrics such as their Domain Rating (DR) and estimated organic traffic. An SEO audit is the analysis of your website against search engine optimization standards.
- This saves me time when I’m trying to understand what makes top-ranking pages successful.
- The score will change over time as you fix issues and incorporate suggestions.
- Be sure to create a free Google My Business page for your company so that you appear in searches for local keywords.
- It’s a mistake to think this tool will tell you your site is mobile-friendly within Google’s index.
- To get more backlinks, you should focus on publishing quality content that speaks to industry topics.
Best SEO audit tool for technical auditing
Adding a publication date to your content isn’t likely to impact your rankings directly, but it can have a strong influence on both your CTR and user engagement signals. Google directly displays dates in search results, which can affect user clicks. Simply navigate to the Page Optimization tab and enter the URL/keyword combo you want to rank for.
View all deliverables in our SEO audits
Experienced SEOs can often tell at SEO Anomaly a glance if content is spammy or if it deserves a shot at ranking. As part of the audit process, it’s a good idea to make sure the page meets minimum quality of standards in that it doesn’t violate Google’s Quality Guidelines. While it’s not uncommon to find your content duplicated across the web, it’s typically not a problem, unless those sites outrank you. Even better, you can ask the offending sites to link to you as the source of the original content or add a cross-domain canonical. While it’s important that search engines can index your URL, you also want to make sure that they can index your actual content. Although not completely foolproof, one quick way is to simply examine Google’s cache of the URL.
Because layout shift is really the important issue here, it’s best to run a speed audit of your site using something like Google’s Page Speed Insights, and see what your CLS score reflects. If it’s low, there’s a good chance you have images without defined dimensions. In general, paginated pages should be clearly linked and crawlable. Paginated pages themselves should be self-canonicalized or canonicalized to a “view all” page containing all entries.
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