If you get those elements right, your images will be far more likely to show up in Google searches. Not only does this make for a poor user experience, but it can also affect the way your pages are indexed, thereby harming your SEO. Unfortunately, lots of stores rely on product tags for purposes like flagging products as on-sale or as part of a custom one-off Shopify collection. If that’s true for your store, you’ll have to find another solution.
Other good practices include adding punctuation, numbers, and emotionally charged words to your titles to catch the audience’s attention. While these don’t directly impact how search engines perceive your titles, catching audience attention can boost rankings by gaining more clicks. Today, though, search engines have grown exponentially more sophisticated.
- However, a good meta description will help convince users to click on your page in the results (aka improve CTR).
- You can view external (outbound) links on any page with Ahrefs’ SEO Toolbar.
- However, if you want to keep pages with unique layouts, keep in mind that a different design means a different experience.
- It’s generally better to employ the help of a plugin like TinyIMG or Shortpixel.
- Instead, use the hyphen character (-) to separate words in a URL.
- I use this free LSI keyword generator from Keysearch to find relevant LSI keywords and phrases.
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Instead of just placing random outbound links, choose your sources strategically. Then, organise all your content into a clear silo structure where similar content will be grouped together. Just check out my video below where I ran a test to see how important EXIF data is to Google. It will ensure people actually see what you SEO Anomaly have to offer and increase conversions. You should also make sure that your CTAs, products, services and offers are above the main drop-off point.
On-page SEO, or on-site SEO, is optimizing web pages for users and search engines. It refers to specific elements and attributes of a website, such as content (written words), HTML, system, CSS, internal links, outbound links, and more. SEO, or Search Engine Optimization, is a digital marketing strategy aimed at improving your website’s visibility on search engines like Google. By optimizing your site for search engine algorithms, you can attract more organic traffic, enhance user experience, and build credibility.
On-Page SEO Template
Finally, minify HTML, CSS, and JavaScript to reduce file sizes. Removing unnecessary spaces, comments, and formatting speeds up browser transmission and processing. This optimization reduces latency and improves overall loading time.
Alt text (alternative text) describes an image to search engines and assists visually impaired users. It’s also used when an image file cannot be loaded, ensuring that an explanation of the image is still presented. On-page SEO is not just about adhering to search engine guidelines, but it’s a strategic approach that can profoundly influence the success of your B2B marketing efforts. You’ll want to regularly review your internal and external links to ensure they are still valid and point to the intended destination. For example, when you write a page around “Paris”, include semantic keywords like “Capital City of France”, “City of Love”, “Eiffel Tower”, etc. By including these semantic keywords there’s no room for assumption from search engines that the page is not about anything but Paris city in the country of France.
Organic traffic to one of our pages before matching search intent and after. In our example, that can be definitions of guest blogging and guest post. First, find a site that’s ranking for a keyword you want to rank for. This step is all about keyword-optimizing your content for SEO. Every now and again a blogger will mention “link building” in a post.
SEO for Beginners Guide: Boost Rankings, Web Traffic, and Conversions
Off-page SEO refers to SEO-related practices that do not occur on your website. The most common off-page strategy is building backlinks, whereby you try to generate links from other websites to yours. You can achieve this by pitching stories to journalists or contributing guest blog content for other brands.
These are the links on your page that take the reader to other pages on your site. Your page should not only include internal links, but other pages on your site should link to the one you’re optimizing. Once you’ve chosen your target keyword and created your content, you’re ready to optimize your page. As you can see, what you name your pages, and in what folders you choose to organize your pages, is an important way to clarify the topic of your page to users and search engines. This often helps to improve your meta descriptions for unique searches. However, don’t let this deter you from writing a default page meta description — they’re still extremely valuable.
I’ve put together a free on-page SEO checklist for you to download. Then, add trust markers to pages, such as last update time stamps and a list of cited sources at the bottom of the page. Regularly audit your analytics to ensure you aren’t collecting data you shouldn’t be collecting, but do collect the data needed to run your business. For example, configure GA4 to collect users’ IP addresses anonymously and respect each visitor’s consent choices on your forms. Use tools like Google Tag Manager to track important behaviours while respecting privacy laws and proper data management. First-party data comes directly from users (with their permission) to you, making it both legal and valuable.
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