• Book Promotion Video Ideas
• TikTok Book Promotion Ideas

Children’s Book Promotion Ideas

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In times past, an interview for a newspaper, radio spot, a TV show, or zine could net sales for an author. With today’s focus on the internet, you’ll probably find it difficult to make any of these options produce book sales. There are exceptions, and if any of these options interest to you, then use search engines to find opportunities. For example, in small towns and rural areas, you may find weekly or monthly newspapers that would like to interview you while plugging your book.

Facebook Ads is one platform that can get you a lot of interest for very little money. All you need to do is target the right audience and be creative with your ads, and for the price of a latte a day, you can reach a relatively broad audience. You can use creative analytics to track which characters and locations resonate most with your audience, allowing you to improve your ad strategy for better results. One way to really entice Facebook users to click on your ad is to advertise a character or a cool location from your book. You have probably seen those ads for Facebook games, where there is a fierce warrior fighting demons – the reason that appeals to many people is that they become interested in the character first, leading them to wanting to learn more or to virtually become that character. For example, if your story places your characters in an old castle, find photos of old castles and use that as the ad image. Then use an ad headline like this: “Castle built in 1456 now inhabited by Sarah and her new beau Patrick.” In the description, tell a little about the castle and include a call-to-action (CTA) like “Read what happens at Patrick’s Castle.” Do the same with your lead character or a few of your characters, and you’ll get people following their natural inquisitive nature wanting to read your book!

Book Promotion Video Ideas

It encompasses the things that all bad videos struggle with. Like this one, most bad book trailers just feature a copy and paste the back cover and book cover with music. It also includes these additional problems:

No wonder publishers and authors are increasingly leveraging video to tap into an exploding audience. But as much as a good book promo video makes that lasting first impression, a bad video is like a bad book cover—it cannot be unseen and can ruin a reader’s expectation of a book before they’ve even had a chance to crack into that first page. To help you avoid this pitfall, here are some key considerations and steps to successfully produce and distribute a book trailer that sells your work:

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In summary, there’s a lot of nitty-gritty that goes into the production phase depending on the scope of your video. For more resources, visit wildboundpr.com/videoresources and download a handout for the production phase.

In summary, good video leverages video as a visual, cinematic tool, a way to translate the narrative of the book into moving images to establish an emotional connection with the audience. Bad videos are “too literal” in the sense that they show no overarching concept or understanding of tone or any creative vision for using the medium of video to their advantage. Instead, they try to cut and paste the book onto video, which makes the experience flat, and unintentionally humorous or just plain painful to watch. The key is to tease the audience, to communicate emotion without giving too much away. After all, the joy and purpose of reading a book are to allow the reader’s imagination to roam free, to create his or her own version of the world of the story and the characters.

TikTok Book Promotion Ideas

TikTok offers a dynamic and engaging platform for first-time authors to market their books. By understanding the audience, participating in trends, creating diverse content, and engaging with the community, you can effectively raise awareness for your book. Remember, consistency and authenticity are key to building a loyal following on TikTok. Happy TikToking!

When reaching out, be professional and personalized. Explain why you think your book would resonate with their audience and propose specific collaboration ideas. And remember – many top influencers charge for promotional content, so be prepared to negotiate rates.

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TikTok is all about hashtags. They are an essential tool for connecting with your target audience and increasing your visibility on the platform. By using relevant hashtags, you can reach a wider audience and get your content in front of people who are interested in your topic.